Director Property and Casualty eMarketing - MetLife (Warwick, RI) in Providence, Rhode Island For Sale
Job Title:
Director Property & Casualty eMarketing
Job ID:
xxxx2
Location:
Rhode Island
Full/Part Time:
Full-Time
Regular/Temporary:
Regular
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Job Location
Warwick, RI
Virtual Location
No
Job Description
We help everyone act on their best intentions to protect their financial future for themselves and their loved ones.
We are growing a new business inside a 145-year old company creating infrastructure, systems, and procedures while at the same time managing the daily demands of a growing business.
This is not easy.
It requires solution-focused, figure-out-how-to-get-it-done people. Our schedules are packed; every day brings new and unexpected challenges. Our success is not assured, we have to earn it.
A willingness to develop yourself and dig deep; to practice new skills and apply effective behaviors is required. If you love what you do and not just what you get for doing it, you're in the right place.
None of this is easy... but it's worth it.
The Direct-to-Consumer organization is seeking a passionate, team oriented leader to be the Director of P&C eMarketing. You will have a smart, passionate and dedicated team that leverages some of the best technologies and practices in the business. You will work in a group with a culture of a start-up, but the stability of a 145 year-old company. This team has accomplished over four (4) times growth over the past 3 years. We need a leader with a get-it-down mentality to continue this trajectory,
The qualified individual would be responsible for helping grow online leads and sales for the Property and Casualty (P&C) Direct-to-Consumer and Group Insurance organization through digital advertising. If you are an experienced digital marketing professional who thrives in a fast-paced, team-oriented, and results-accountable environment, this role is for you. If you want the opportunity to make a big impact on our business and you have the digital marketing experience to back it up, then this role if for you.
The Director of eMarketing creates digital media strategies, determines advertising channels and establishes media spending by channel that aligns with cost per acquisition goals and budget. The individual will work across many areas of the organization to communicate media strategies, execution plans, and business results. The Director of eMarketing is expected to conceive, plan and execute innovative and highly-measurable eMarketing strategies across paid and earned media channels. This portfolio includes search engine marketing (SEM), digital display advertising, mobile advertising, organic search (SEO), social media advertising, and Internet marketing strategies consistent with the group's performance marketing expense, revenue, and growth goals.
Job Requirements
* Lead MetLife's P&C eMarketing strategy for digital advertising, including paid search, online display, insurance aggregator and mobile advertising
* Create a marketing forecast to help meet business objectives
* Ensure all media strategies ladder up to and deliver on the business goals and objectives
* Be accountable for achieving business targets in cost per acquisition efficiency as well as aggressive sales and premium goals
* Identify new ways and relationships to bring creativity and innovation to the eMarketing execution
* Partner with outside agency (digital agency of record) to translate these media strategies into tactics
* Partner internally to better use the internet to extend the reach, and create awareness for our Group P&C business
* Thorough understanding of business objectives, industry trends, consumer trends, promotional opportunities and competitive landscape
* Responsible for driving digital creative and testing new variables against control
* Ensure alignment and partnership with business associates, including market research, business intelligence, strategic markets, finance, analytics, web marketing, procurement and legal teams
* Act as the digital subject matter expert within MetLife to continue growing the company's digital marketing effectiveness
* Manage multiple digital agency teams and vendor relationships to drive value to the organization
* Accountable for managing large projects including internal and external resources
* Manage a team of digital media managers and operations personnel
Experience Required
* Bachelor's degree in Business, Marketing or other related field; MBA preferred
* 8-12 years, marketing experience, 3-5 years in digital marketing
* People management and leadership experience
* Deep understanding of the current digital media environment, including paid search, display advertising, mobile advertising, lead generation;
* Experienced builder and executer of digital media
* Metric-driven and detail oriented
* Strong written and verbal communication skills and analytical skills
* Excellent presentation, time and project management skills
Education Required
Bachelor's degree in Business, Marketing or other related field; MBA preferred
Business Category
Investments
Job Category
Marketing
Number of Openings
1
Equal Employment Opportunity
MetLife is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.
How To Apply
For immediate consideration, click on the Apply Now button below. You will be directed to complete an on-line profile which may take 15 - 20 minutes to complete. Upon completion, you will receive an automated confirmation email verifying you have successfully applied to the job.
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Source: http://www.financialjobbank.com/job.asp?id=xxxxxxxx&aff=66D5D5DE-xxxx-xxxx-xxxx-xxxxE2E54B5B